Creative Review
WEB5. 6. 7. From advertising, photography and film, to design, music and fashion. How is creativity changing your world?
RSPCA reveals first major branding update in 50 years - Creative …
WEBApr 11, 2024 · RSPCA has updated its branding for the first time since the 1970s. Although research showed the brand ranked highly in terms of awareness, faced with a growing animal welfare crisis being driven by industrial farming methods, climate change, and increasing urbanisation, the leadership team felt it was time to rethink the charity’s image and messaging.
Inside Tim Walker’s world - Creative Review
WEBSep 17, 2019 · Inside Tim Walker’s world. As a major retrospective of Tim Walker’s work comes to the V&A in London, Gem Fletcher examines what lies behind his fantastical photographs and explores the challenges – and fears – he has to confront to bring them to life. Fear and vulnerability are not subjects that world-renowned photographers often talk ...
Virgin Media introduces a new, smooth-sailing star - Creative Review
WEBAug 27, 2024 · Virgin Media O2 is continuing its To Better and Beyond campaign with a new spot and an all-new star. Following on from 2022’s Highland Rider and 2023’s Goat Glider, the third instalment in the campaign is Walrus Whizzer.. The film sees a walrus set sail on a boat as mystified fishermen watch on – the idea being that the ride is as smooth as the Virgin Media experience.
What makes the Tate logo so effective - Creative Review
WEBTate (1999) Wolff Olins designed the current Tate mark as part of a rebrand of the entire Tate organisation in time for the launch of Tate Modern in 2000. “We created a new brand for them when Tate Modern was being built,” says Marina Willer, creative director at Wolff Olins. “We needed to create something to unite all the different Tates
Ikea adds to its sleep campaign with a series of striking posters
WEBSep 24, 2020 · Ikea adds to its sleep campaign with a series of striking posters. The posters follow the brand’s recent ad, which provided a prequel to the classic tale of the tortoise and the hare, and continue its message of the value of a good night’s sleep. By Eliza Williams 24/09/2020. One of the more documented side effects of the Covid-19 pandemic ...
The life and work of Margaret Calvert - Creative Review
WEBOct 23, 2020 · The life and work of Margaret Calvert. A new display at the Design Museum is looking back at some of Margaret Calvert’s most enduring designs. Here, we speak to frequent collaborator Henrik Kubel and curator Rachel Hajek about how the designer’s work has become synonymous with British identity. There is a certain irony in the fact that the ...
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WEBWe explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually. The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music. One of the most respected and trusted awards for the ...
How storytelling is at the heart of the Nike brand - Creative Review
WEBJan 27, 2021 · Creative Inspiration. How storytelling is at the heart of the Nike brand. A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define its future approach. By Sam Grawe 27/01/20218:53 am.
Lego releases new ads in its Rebuild the World campaign
WEBSep 21, 2021 · This week, the brand has released a new spot in the campaign, starring a hapless knight who wishes to cross a river to visit a friendly bear. As with previous ads in the Rebuild the World series, the story plays out in live action, only revealing how it would appear in Lego pieces at the end. The main film is accompanied by a series of short ...