Adobe Max 2024 included an all-new AI video generation model, updates to your existing Creative Cloud apps and a peek at what's to come.

Adobe usually makes plenty of big product launches and updates at its annual MAX event, and this year’s design conference is no exception. The creative software giant has announced its first generative AI video model, which is already available in Premiere Pro — beating rival offerings like OpenAI’s Sora and Google’s Veo to the market.

Adobe has unveiled its new Firefly Video Model at the Adobe Max conference, signaling a deeper integration of generative AI into its suite of creative tools. This model, designed for text-to-video and image-to-video generation,

At the Adobe MAX 2024 creative conference, the brand's Creative Cloud suite is going to receive quite a number of significant updates and most importantly, benefit from NVIDIA RTX GPU acceleration for maximum speedups and improved production flow.

Adobe has announced a host of new features for Photoshop and Illustrator at its Adobe Max 2024 event. The new features aim to enhance speed, precision and productivity across creative workflows. The updates introduce a range of features designed to improve tasks for professionals in fields such as graphic design,

Adobe has announced over 100 new features across the Creative Cloud, upgrading tools in Illustrator, Photoshop, Premiere Pro, InDesign, Lightroom, Firefly and Express. As with last year's AI advancements,