Celsius Holdings ( CELH 13.12%) stock is having a great day on Thursday, rising 11.5% through 10:05 a.m. ET on the back of a pair of positive Wall Street analyst notes.

Shares of energy drink company Celsius (NASDAQ:CELH) jumped 14.9% in the morning session after Wall Street analysts provided positive updates on the company. Stifel observed improving sales trends, adding,

Celsius stock rallies as Piper Sandler touts its energy drinks popularity among teenagers. Sales at convenience stores are also recovering.

It was already a compelling growth story. This year's steep sell-off simply bolsters the case for stepping in.

Celsius Holdings shares traded higher on heavy volume Wednesday after marking a new 52-week low on Tuesday. Here's a look at what's going on:

Celsius Holdings (NASDAQ: CELH) is one of the best-performing stocks of the last 10 years. Shares of the sugar-free energy drink brand that focuses on selling to women and health-conscious consumers were up 18,000% in the last decade, driven by huge market share gains in the United States.

Celsius' success selling online has also helped. In the latest quarter (Q2 ended June 30), "sales on Amazon increased 41% year over year to $39.9 million," according to CEO John Fieldly.

Celsius Holdings (CELH) stock price has suffered a harsh reversal this year, turning one of the hottest investments on Wall Street into one of the worst performers. It has crashed from a record high of $100 in March to the current $30.