Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol took over the helm in August.

The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and teas.

It’s about to cost more to get your Starbucks fix. The chain has been offering a series of discounts over the past year as it attempted to lure back customers. But The Wall Street Journal reports new CEO Brian Niccol is ending that practice,

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium coffee while promoting seasonal drinks

The last few months of the year are a popular time for coffee chain Starbucks thanks to its famous pumpkin spice drinks and various peppermint- and gingerbread-flavored holiday offerings. But this year,