Netflix says more than 200 countries tuned into the "Beyoncé Bowl" and its two NFL games. We may just be starting to learn what that ultimately means for the future of television and sports media.

As part of its push into live programming, the streaming service is hosting two N.F.L. games and a big musical performance on Christmas.

Performing cuts from her smash “Cowboy Carter” album, Beyoncé doubled down on her country aesthetic, joined by Post Malone, daughter Blue Ivy and others.