As it was presented, I expected the Galaxy S25+ to change the way I used my phone or at least feel AI aiding the user experience. However, the sales pitch doesn’t match reality, and while many of Samsung’s enhanced AI features sound great on paper, their implementation leaves much to be desired.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm's chips and Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.

The AI features on Samsung's Galaxy S25 phones uses both on-device and cloud-based AI models, including the touted AI assistant.

Samsung hinted at new 2025 features for Samsung Health, from "vascular load" to AI coaching, and it has me intrigued.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

Samsung's Galaxy S25 phones are all about AI. But the Ultra also gets a larger screen and a slightly refreshed look with smooth corners.