Starbucks is reversing its recent push into frequent promos as new CEO Brian Niccol looks to re-establish the brand's upscale ...

CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

From mobile orders to becoming a hangout spot, Starbucks store employees are hoping Brian Niccol will take action on multiple ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Workers at 500 Starbucks stores around the country have joined the Workers United union since late 2021, making it one of the ...

Starbucks Corp.’s new Chief Executive Officer Brian Niccol is wasting no time rearranging the company’s top ranks, undoing ...

A tall cafe latte at Starbucks is $4.72 with tax, while the same drink clocks in at $5.25 at Giant’s kiosk. At Target, it’s ...

Shares of Starbucks surged after Brian Niccol was announced as the new CEO earlier this year. Read more to see our ...

Starbucks has named a bespoke WPP team as its U.S. creative agency of record, with plans to potentially expand the ...

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium ...

a position created by ousted CEO Laxman Narasimhan as part of a broader reorganization in March. Castonguay, who was in ...