The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and teas.

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol took over the helm in August.

Starbucks is reversing its recent push into frequent promos as new CEO Brian Niccol looks to re-establish the brand's upscale, premium vibe.

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back inflation-weary customers.

The last few months of the year are a popular time for coffee chain Starbucks thanks to its famous pumpkin spice drinks and various peppermint- and gingerbread-flavored holiday offerings. But this year, as the weather gets colder and you're more likely to stop in for a hot drink, don't expect to get any discounts on your order.

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium coffee while promoting seasonal drinks.