Consumer goods makers like Colgate look to develop new versions of household staples like toothpaste ... that Colgate will still test new products on human consumers for their feedback.

And now, one major toothpaste player is testing new products on digital twins of customers, i.e., virtual people. Colgate revealed the new tactic a few weeks ago, during a Reuters NEXT panel.

Toothpaste brand, Colgate ... are reportedly giving feedback and even respond to features of the new Colgate products. Schildhouse insisted, however, that testing on real life customers is ...

NEW YORK — Colgate-Palmolive is soliciting feedback on possible new products from "digital twins" of prospective consumers, the company's chief analytics and insights officer Diana Schildhouse said on ...

Commenting on the launch, Anaswar Rajagopal, Marketing Director-Toothpaste, Colgate-Palmolive ... and as a result, our new MaxFresh range is perfectly aligned with this transformative shift. Designed ...

NEW YORK (Reuters) - Colgate-Palmolive is soliciting feedback on possible new product from "digital twins ... new versions of household staples like toothpaste, dish soap and toilet paper to ...

NEW YORK (Reuters) - Colgate-Palmolive is soliciting feedback on possible new product from "digital twins" of prospective ... Colgate look to develop new versions of household staples like toothpaste, ...