Colgate, a toothpaste brand, launched a campaign in the UK to deepen its connection with people, providing them with a sense of encouragement and optimism when there was none. We’re long-term ...

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Maybe it’s time to make some tailored changes to your toothpaste, too, depending on your particular needs. Say, for a sensitive smile, plaque proclivity, or even a bigger budget. Maybe you're ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...