In today’s digital landscape, technology plays a pivotal role in shaping the relationship between a business and its ...

Within the fast-paced world of customer relationship management (CRM), accurate data is the foundation of success. Recent studies from data quality and marketing solution companies Validity and Data ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The way we as individuals interact with companies (our "suppliers") is on the brink of a ...

ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...

Should you focus on taking care of the customers that you currently have, or place an emphasis on winning new business and new opportunities? The answer is yes – both. But now comes the hard part, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Collin Cohen It isn’t ...

Opinions expressed by Entrepreneur contributors are their own. The recent surge in digital behaviors has raised the bar in customer expectations. According to a 2021 McKinsey report, 75% of consumers ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

What made Amazon different wasn’t just its ability to acquire customers. It was a focus on building relationships. This ...

Effective strategies matter: From building relationships on shared values to empowering customer service teams, offering ...

I always say that it’s better to have 100 clients who love you than 1,000 who feel indifferent about you. As the CEO of a C-level ed-tech company, I’ve worked with thousands of companies and developed ...