Taking a thoughtful, customer-centric approach to reengaging clients without pressure is key to restoring trust and ...

In today’s digital landscape, technology plays a pivotal role in shaping the relationship between a business and its ...

Within the fast-paced world of customer relationship management (CRM), accurate data is the foundation of success. Recent studies from data quality and marketing solution companies Validity and Data ...

Relationship marketing is all about genuinely caring for your customers without obsessing over sales. When you improve customer experience by one point, you can boost revenue tenfold. And it all ...

Should you focus on taking care of the customers that you currently have, or place an emphasis on winning new business and new opportunities? The answer is yes – both. But now comes the hard part, ...

Create a CRM using Excel with dropdown customer selection and FILTER plus XLOOKUP, saving time while keeping leads and deals organized.

Opinions expressed by Entrepreneur contributors are their own. The recent surge in digital behaviors has raised the bar in customer expectations. According to a 2021 McKinsey report, 75% of consumers ...

What made Amazon different wasn’t just its ability to acquire customers. It was a focus on building relationships. This ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Collin Cohen It isn’t ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

The way in which well-known music streaming platform Spotify can hold on to users depends less on headline-grabbing technical ...