Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...
In today’s digital landscape, technology plays a pivotal role in shaping the relationship between a business and its ...
A good customer relationship management system (CRMS) can do more than just keep your contact information up-to-date, says Simon Tomlinson, CEO of Burlington, Ont.-based BlueSun Inc. “At best, you ...
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