Who are the consumers of the product or service being sold? Is someone acting as your coach or adviser in the journey? Can you identify influencers or detractors? So, how does a business start with ...

Talk to Sales, Customer Service, even Procurement and HR ... Think of the old Family Circus cartoons with the dotted line tracing Billy's journey, or the map of Middle Earth in Lord of the Rings. Your ...

Customer journey maps can’t fix all of these problems ... Departments like IT, product and customer success/service are all involved. A visualization of the steps and processes helps streamline ...

The customer journey can become a maze, and we know how many dead ends they have. So why does this happen and what can you do ...