The marks, if cropped, should be done in such a way that clearly identifiable elements remain visible to help ensure the integrity and recognizability of the mark. The mark should not be cropped in ...

What Are the Key Elements of Business Branding Design? Brand design is a complex set of digital and physical elements that collectively form a distinct image in the consumer’s mind. At its core, brand ...

At a recent stay at the Element Edmonton West, I was pleasantly surprised by the property's sleek, Scandinavian-style design flair and its clear commitment to sustainability. But Element isn't sitting ...

A website project often reveals what the brand has outgrown, making it the clearest moment to realign identity, messaging and visual direction.

In order to attract new guests and retain loyal returnees, hospitality brands are turning to the unique stories of their locations, incorporating local culture and history into design elements.

It can be tough for an automaker to produce a car that stands out from the sea of similarly shaped vehicles with similar missions that appeal to very similar audiences. In an effort to distinguish ...

Successful branding requires more than a catchy slogan and a recognizable logo. Leading brands are appealing to their audiences’ emotions to form deeper, longer-lasting bonds through design and other ...

Graphic elements add texture, movement and dimension to the William & Mary brand. Inspired by the campus environment and the institution’s enduring sense of place, these visuals provide creative ...

PHILADELPHIA, May 14, 2021 /PRNewswire/ — Element Hotels – part of Marriott Bonvoy’s extraordinary portfolio of 30 leading brands and designed for today’s healthy, active traveler – announce today the ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...

KFC Europe’s opening of a new flagship restaurant near Rome’s Trevi Fountain marks more than another high-profile real estate ...