The best dentist-approved toothpastes for sensitive teeth
If you’re considering using toothpaste for sensitive teeth, I spoke to dentists about everything you should know before ...
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Sensodyne: How marketing created a billion dollar brand
Formerly a small player in a niche category, Sensodyne is now a $1bn brand, in a category it has built into a significant 20% slice of all toothpaste. This stellar success was achieved by discovering ...