What’s at the top of your favorite NHL team’s holiday wish list? Is it a trade to fill a need? Or a star player to find his game? Or, the classic: health in the new year? The Athletic asked ...

The NHL has bet on premium fan apparel, with an eye toward the massive women’s merchandise market, in a new partnership between Lululemon and Fanatics. This month the league announced a ...

Q. Which sales channels/platforms are busiest for team merchandise sales? That could include the team store(s), team online and NHL/third-party channels. A. Our Michigan Avenue store provides for ...

One of the hottest pieces of merchandise in hockey right now doesn’t look at all like something that would be sold by any team in the NHL ... of the hoodie up for sale ahead of Tuesday ...