Reese's Big Cup ...

Chocolate and peanut butter is one of my all-time favorite flavor combinations (as you can see in this glowing ice cream ...

The company has purchased 30 seconds of airtime on Fox during the Big Game to promote its recently-launched Reese's Chocolate ...

The Super Bowl spot is just part of the media mix promoting the Chocolate Lava Big Cup. Reese’s introduced volcano imagery as soon as the product launched last year, and that theme continues across ...

Reese's won't be using celebrities in its coming Super Bowl commercial, even though the majority of Big Game advertisers do ...

The Hershey Company brand's new confection launches with a tongue-in-chocolatey-cheek 'PSA' warning fans to ensure they're ...

Ever since Reese's Chocolate Lava Big Cup hit stores nationwide, fans everywhere have been buzzing with excitement, like a volcano ready to erupt. To address this build-up, the #1 candy franchise ...

Reese’s, which used last year’s Super Bowl to successfully launch Reese’s Caramel Big Cups, is back in the game. In a 30-second spot from Erich & Kallman, scheduled to run in the second ...

The confectionary giant is planning a frenetic Super Bowl spot to promote its Peanut Butter Cup Chocolate Lava Big Cup candies. By Alex Weprin Media & Business Writer The candy giant Reese’s has ...