This paper tells the story of how first-mover, Sensodyne Pronamel, created a new toothpaste category. This meant addressing an invisible and unknown oral... We’re long-term subscribers to WARC and ...
In February 2019, Pronamel launched its most advanced formulation yet: Intensive Enamel Repair toothpaste. Pronamel is the specialty brand that protects tooth enamel from acid erosion, while Pronamel ...
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