It's been suggested that the Super Bowl logo also reveals which team will win by placing their colour at the bottom of the logo. That worked out in 2022 and 2023 (and in 2024 if you accept Taylor ...
Her concept for the logo comes from the Black Masking ... Williams' Super Bowl journey began when an NFL representative reached out to her through social media in February 2024.
Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.