Conspiracists suggested that the league changed their mind about who they wanted in the Super Bowl after Chiefs tight end Travis Kelce started dating pop superstar Taylor Swift. Defenders of the theory thought it still held, with the purple color referencing the color scheme of Swift’s “Speak Now” album.

Conspiracy theorists got it right and the color of the Super Bowl logo ended up deciding the two teams who made it to Super Bowl LIX.

From straightforward simplicity to sleek and modern, the logos for the Super Bowl are incredibly recognizable.

Football fans are scrutinizing the Super Bowl 59 logo based on a conspiracy theory. Did the logo colors accurately predict which teams would play?

Conspiracy theories arise when one team seems to consistently get favorable calls or continues winning. This has recently been the Chiefs, who have gone to seven straight AFC championships and five of the last six Super Bowls including this year against the Eagles .

This year, the Super Bowl is in New Orleans at Caesars Superdome. You can watch the Super Bowl and Kendrick Lamar's halftime show on February 9, 2025, exclusively on Fox. If you don’t have cable, Tubi will stream the Fox coverage for free.

For the first two years of the new generation of Super Bowl logos, the colors on the logo have lined up with the game’s eventual matchup — Bengals vs. Rams and then Chiefs vs. Eagles. That streak only ended last season when the Ravens lost to the Chiefs in AFC title game, but we came awfully close to three in a row.

There’s a fine line between coincidence and conspiracy theory, and when it comes to the Super Bowl logo the NFL crossed it once more. With the game now set to be a rematch between the Philadelphia Eagles and Kansas City Chiefs it was an occasion to play America’s favorite game show: The NFL is scripted.