For this year’s big game, our go-to, endless snack bowl starts with homemade buttered popcorn. Most of the year, air-popped corn suffices. For special occasions, we pull out the saucepan specifically designated for stovetop popping the corn kernels.

From Eugene Levy’s runaway eyebrows to Willem Dafoe’s pickleball prowess, these brands are banking on unforgettable imagery and catchy taglines to cement their spots in Super Bowl ad history. Whether they succeed will be up to the viewers — but at the very least,