The Super Bowl is one of the most exciting events on the sports calendar. Between pregame theatrics, a headlining halftime show and, of course, a championship NFL game, there’s something for just about everybody to look forward to on Super Bowl Sunday.

Tahj Williams became the first local artist to create the Super Bowl logo ahead of the 2025 championship game. Here's what to know about her design.

The gist of the theory is this: the colors used in the logo offer clues to which teams will be in the game. For a long time, the NFL used a classic silver logo showcasing the Lombardi Trophy, but that's no longer the case with a logo that's revealed typically a year in advance.