In India, toothpaste is a 100% penetrated category ... The marketing objective was to premiumize the category by building the whitening subsegment led by Colgate Visible White O2 (CVW) that promised ...

Is fluoride toothpaste bad for you? Dentists share the benefits and possible risks of fluoride in toothpaste to help you ...

I’ve started to notice that my pearly whites haven’t been looking so pearly lately. Which is why I jumped at the chance to ...

As the Strategist’s dental-hygiene expert, I’m constantly trying the latest oral-health products, from toothpaste to tongue scrapers. Teeth-whitening treatments are relatively new to my own ...