Choosing the right email marketing tool can make or break your e-commerce strategy, with Shopify Email offering simplicity ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

New research examining email marketing strategies across 23 businesses reveals a significant shift in effective email ...

E-mail marketing is more than a strategy, it is a growth engine. If you are ready to keep your current clients engaged, ...

Discover the power of personalization in email marketing! Learn how to boost open rates and conversions in 2025.

Email marketing experts will urge you to follow the latest and greatest best-practices: Personalize your content, send to only engaged audiences, segment whenever possible and create accurate personas ...

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame ...

In reality, the directive has a very soft approach to opt-in, allowing for several types of exemptions that make it possible to send marketing messages via email without having to first ask for ...

Email open rates are a strong indicator, marketing wise, of how well the email campaigns function. It does, however, mean that the subject lines and email content were of good quality.