The brand continued making Wild Turkey 101 Rye, despite low demand. Ultimately, Russell claimed he chose the name "Triumph," to honor the rye revival and Wild Turkey's dedication to the spirit.
During his long tenure, Russell has introduced many expressions that went on to become extremely popular: Wild Turkey 101, ...
which Jimmy largely eschews in favor of Wild Turkey classics like 101 and Rare Breed. Eddie tells a story that illustrates the differences in their approaches to bourbon: “When I first started ...