Starbucks new CEO Brian Niccol to cut back on discounts and coffee promotions
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back inflation-weary customers.
Starbucks is scaling back discounts to focus on ‘community coffeehouse’ roots
Starbucks' CEO Brian Niccol has decided to scale back on promotions and deals amid inflation hikes and customer service challenges.
Starbucks is scaling back discounts and promotions
The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and teas.
Starbucks’ (NASDAQ:SBUX) New CEO Ends Discount Pricing
Brian Niccol, the new CEO of Starbucks ($SBUX), has ended discount pricing at the coffee chain. The Wall Street Journal is reporting that one of
Starbucks scales back discounts as new CEO seeks turnaround
Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol took over the helm in August.
Starbucks CEO Brian Niccol is erasing one of his predecessor's more curious moves
The coffee shop giant is pulling back on the discounts it has been using to get customers in the door this year. Those
Starbucks to Pivot Away from Promotions and Discounts
New Starbucks CEO Brian Niccol is pushing the brand to pull back on discounting and promotions, according to the Wall Street Journal. The quick-service giant hopes to reposition as a premium coffee experience and focus on unique beverages that encourage guests to stay around cafes for longer periods,
Don't expect as many Starbucks deals this year under its new CEO
Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's upscale, premium vibe.
Starbucks moves to lessen discounts, promos: reports
If you are craving a holiday beverage or any item at Starbucks, you might have to pay full price in the future. Brian Niccol, a 1996 graduate from Miami University in Oxford and the new chairman and CEO of Starbucks,
Starbucks is reportedly pulling back on discounts
It’s about to cost more to get your Starbucks fix. The chain has been offering a series of discounts over the past year as it attempted to lure back customers. But The Wall Street Journal reports new CEO Brian Niccol is ending that practice,
Starbucks Scales Back Discounts Under New CEO
Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium coffee while promoting seasonal drinks
24/7 Wall St21h
Starbucks Offers Higher Prices With Poor Service
Starbucks says it will be eliminating some promotions and discounts. Will that make customers and investors happy?
EconoTimes12h
Starbucks Reduces Discounts to Elevate Brand, Encouraging Customers to Pay Full Price
As the holiday season approaches, Starbucks is scaling back on discounts and special promotions, aiming to reposition itself ...
Starbucks Shifts Strategy: Fewer Deals, More Focus on Quality Coffee and Holiday Favorites
Starbucks CEO scaling back on promotions, focusing on premium coffee & improving customer service. Stock down 0.24% premarket ...
Starbucks REVERSES plan to tackle major gripe - and customers are furious
The aim is to reposition Starbucks as a premium brand after a turbulent few months, as well as taking some of the pressure ...