Beyoncé's Cowboy Carter returns to two U.K. charts and rises on another two following her recent halftime show during the Netflix-aired football game.

Beyoncé has created another massive cultural moment and set a new precedent with her record-breaking Christmas Day halftime performance on Netflix.

Beyoncé’s custom feather coat, courtesy of Roberto Cavalli, worn at the beginning of her NFL halftime show performance on Netflix during the Baltimore Ravens and Houston Texans game on Christmas Day, generated $482,000 in media impact value for the brand, according to LaunchMetrics.

The performance, called 'Beyoncé Bowl,' took place on Wednesday, Dec. 25, at NRG Stadium in the megastar's hometown of Houston

The two games had more than 24 million viewers on average in the United States, Netflix said. Viewership peaked when Beyoncé performed.

Ya, ya, it's true: fans turned up the sound on Christmas Day while Beyoncé took the stage during the halftime of the Houston Texans-Baltimore Raven game. The show was the first time she had performed any of the music from her country album,

Beyoncé' brings the house down during her Christmas Day halftime performance during the Ravens-Texans game. Missed it? here's how to rewatch both.

Beyoncé has some fun with Netflix's technical glitch before her Christmas Day halftime performance on Netflix.

Beyoncé's halftime livestream during the Ravens-Texans game will be on Netflix in the U.S. for up to three hours after the end of the NFL game.

The Chiefs-Steelers and Ravens-Texans games, the first-ever NFL games on the streamer, put up an unduplicated audience of nearly 65 million U.S. viewers on December 25, according to Live+Same Day data from Nielsen.

Netflix will have one of its biggest days since the site launched in 1998 when it carries two NFL games for the first time on Christmas.

Beyoncé's Christmas Day halftime show is now streaming as its own standalone special on Netflix for anyone who might have missed it