When LeBron James hit his 40th birthday on December 30, it was more than just another milestone in his NBA journey. The post ...

After being traded to the Los Angeles Lakers from the Brooklyn Nets, swingman Dorian Finney-Smith accomplished something he ...

Your basketball shoes can be the difference between playing OK and playing great. The wrong footwear can lead to slips, ...

The Boston Celtics superstar has above-the-rim ambitions for his business and his place in the NBA aristocracy—and with ...

Sabrina Ionescu has followed in the footsteps of the biggest basketball stars ever, like Michael Jordan and LeBron James.

Nike will step into the new year with an exciting lineup of new sneaker launches. The upcoming sneakers are scheduled to drop ...

Currently accounting for around 55% of the retro basketball shoe market, it’s clear that Jordan shoes remain the dominant ...

LeBron James, arguably the best basketball player of his generation and among the greatest sportsmen of all time, has transcended his sport to become a genuine worldwide celebrity.

The start of 2025 is still days away, but one of the new ... brand introduced a “A People’s History of the Air Jordan 1” ...

The 3 NBA legends sit down for an exclusive interview to discuss their rivalries, on-court successes and enduring impact.

Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from ...

Megan Rapinoe raves about the popularity of Sabrina Ionescu's signature shoes, praises Nike for their method of marketing ...