Kicking off 2025, Nike has unleashed a fresh set of LeBron PEs for Florida A&M University, an HBCU with which the leading ...

It has been an eventful week for Los Angeles Lakers forward LeBron James and his family. The patriarch of the family turned ...

Your basketball shoes can be the difference between playing OK and playing great. The wrong footwear can lead to slips, ...

The Boston Celtics superstar has above-the-rim ambitions for his business and his place in the NBA aristocracy—and with ...

Sabrina Ionescu has followed in the footsteps of the biggest basketball stars ever, like Michael Jordan and LeBron James.

Currently accounting for around 55% of the retro basketball shoe market, it’s clear that Jordan shoes remain the dominant ...

LeBron James, arguably the best basketball player of his generation and among the greatest sportsmen of all time, has transcended his sport to become a genuine worldwide celebrity.

The start of 2025 is still days away, but one of the new ... brand introduced a “A People’s History of the Air Jordan 1” ...

Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from ...

Rapinoe believes that the success of the shoe could help women’s basketball in many ways. It’s because two more WNBA players, A’ja Wilson and Caitlin Clark, have signed deals with the Oregon-based ...

How were the pyramids built, and which college would LeBron James have played for had ... performs at the highest levels. The hoop shoe introduced a new midfoot saddle construction that acts ...

Milwaukee Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under ...