The best toothpastes for adults have fluoride, according to dentists. Shop toothpaste with the ADA Seal of Acceptance from ...

is positioned directly against P&G's Crest whitening toothpaste with a "You Save $1.00" shelf sign. In contrast, the new positioning of "premium store brands" is revolutionizing the retail landscape.

Products under fire include P&G’s Kids Crest Fluoride Anticavity Toothpaste, as well as toothpastes sold under ... and ones from the Hello oral care label. Fluoride helps prevent cavities when applied ...

I’ve started to notice that my pearly whites haven’t been looking so pearly lately. Which is why I jumped at the chance to ...

Parents filed complaints on Monday in federal courts in Illinois and California over products such as Procter & Gamble's Kid's Crest toothpaste and several products sold under Colgate's namesake ...

The toothpaste aisle can be a confusing place, with a huge variety of claims touted on product labels.

The color of one Kid's Crest product is shown changing to pink ... "These lawsuits are not about whether fluoride toothpaste should be available to those who want it," Michael Connett, a partner ...

Fluoride helps prevent cavities when applied topically to the teeth, but when ingested can pose significant risks, even kill young children, per new lawsuits. A plant wall with Procter & Gamble ...

The toothpaste aisle can be a confusing place, with a huge variety of claims touted on product labels. Companies tend to emphasize one possible benefit of a toothpaste, but that doesn’t mean ...

Crest, Colgate Lawsuits Target Fluoride in Kids' Toothpaste, Mouth Rinse By Jonathan Stempel (Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits ...