"The Gel toothpaste portfolio has received a good response, recording 50%+ y-o-y growth this quarter. Dabur oral care is now the 2nd brand in Modern Trade Pan-India," he said in the post-earnings ...

In India, toothpaste is a 100% penetrated category. As a market leader with more than 45% market share, it falls upon Colgate to grow the category and premiumization is an important lever in doing so.