The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...

More than 1,200 approved people upload videos to Troveo, including filmmakers, talent agencies, YouTubers, and vloggers who tend to have a treasure trove of unused video clips.

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Wayne Gretzky, known as 'The Great One,' redefined hockey from 1978 to 1999 through skill and team play. His trade to the Los ...

What started as a niche Instagram joke has evolved into a force in fashion discourse, not only racking up high engagement but ...

Aimco is hosting a panel on “how AI is transforming influencer marketing in Australia”.The announcement:The Australian ...