Early on, Olipop spread its budget across 10 smaller influencers instead of one high-profile deal. They asked for engagement ...

Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...