The 3 NBA legends sit down for an exclusive interview to discuss their rivalries, on-court successes and enduring impact.

Discover the sneakers that not only ruled the game but also defined basketball and NBA culture. From timeless classics to ...

On Christmas Day 2013, LeBron James and the 'Big Three' Miami Heat battled it out with the Los Angeles Lakers. James and the Heat managed to edge out the Kobe-less Lakers in a 101-95 win, however, it ...

After Damian Lillard signed a lifetime deal with Adidas, Gilbert Arenas' ex, Laura Govan, quickly claimed that her uncle had negotiated three of the four lifetime sneaker company deals of NBA players.

The NBA organized a very special encounter before this Wednesday’s Christmas Day matchups, which involved a combined interview with future Hall of Famers LeBron James, Kevin Durant ... to hang up his ...

In 2015, LeBron signed a lifetime deal with ... even after his playing career ends. Additionally, James has created several signature shoe lines with Nike, including the LeBron TR1, which was ...

Stephen Curry reflects on retirement, Warriors legacy, and staying motivated by rivals like LeBron James. Learn more.

Lakers teammate D'Angelo Russell after Russell secretly recorded Young discussing women other than then-fiancée Iggy Azalea in 2016.

Every so often, a superstar athlete makes headlines with the announcement of a lifetime endorsement deal with a major brand, be it Nike, Adidas or Puma. Though it's a rare occurrence, several talented ...

Los Angeles Lakers superstar LeBron James is Nike's biggest athlete not named Michael Jordan. King James has been signed to the Swoosh Brand since he entered the NBA, and his shoe line is now on ...

Adidas signed Milwaukee Bucks star Damian Lillard to a lifetime contract extension, sources told ESPN's Shams Charania.The ...