If you want to keep customers on your site and drive purchases, one marketing strategy could be your game-changer.

Award-winning marketing agency PMW has launched CHALLENGE PMW 2025, an ambitious new initiative to support charities, ...

People love personalized messages from their favorite brands. If you want to incorporate personalization into your email ...

Imagine opening an email that feels like it was written just for you—your name in the subject line, recommendations based on your interests, and a special offer tailored to your past purchases.

Small businesses can adopt advanced marketing strategies to stand out and achieve sustainable growth. Techniques like ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

Bird, formerly MessageBird, has cut 120 jobs — roughly one-third of its workforce — as the startup plans to realign its ...

Some brands are pausing influencer campaigns days after President Donald Trump announced new tariffs on China, Canada, and ...

Co-branded emails offer a powerful way to increase your reach, build brand awareness, and tap into new audiences. By ...

Are you a print subscriber? Activate your account. By Nick Manes - 1 hour 2 min ago By Gillian Follett - 1 hour 6 min ago By Ad Age Staff - 1 hour 39 min ago By Sabrina Sanchez - 2 hours 6 min ago ...

in the animation of official pages via community managers (Facebook, Instagram), and in the creation of cultural, sporting or festive events associated with the brand. Analyzing the impact of the ...