Consumer goods makers like Colgate look to develop new versions of household staples like toothpaste ... company's consumer research about tooth whitening trends in certain geographies, for ...

And now, one major toothpaste player is testing new products on digital twins of customers, i.e., virtual people. Colgate revealed the new tactic a few weeks ago, during a Reuters NEXT panel.

Dr James Martyniak, who is part of the team at Rifkin Dental in Carmel, New York, says whitening paste is largely ineffective ... higher levels of abrasives compared to regular toothpastes. Colgate ...

As the Strategist’s dental-hygiene expert, I’m constantly trying the latest oral-health products, from toothpaste to tongue scrapers. Teeth-whitening treatments are relatively new to my own ...

In India, toothpaste is a 100% penetrated category. As a market leader with more than 45% market share, it falls upon Colgate to grow the category and premiumization is an important lever in doing so.

Consumer goods makers like Colgate look to develop new versions of household staples like toothpaste, dish soap and toilet paper ... to search the company's consumer research about tooth whitening ...