Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

USC Trojans sophomore guard JuJu Watkins has been one of the most marketable women's college basketball players, even before she stepped on campus. Watkins sign ...

"Amazing looking shoe, amazing design, amazing fit, and an amazing price. I love this shoe. I love this product," says one ...

The announcement was made by Tissot CEO Sylvain Dolla, NBA President of Global Partnerships Salvatore LaRocca and Tissot ...

As the league confronts a fast-approaching time without LeBron James, Stephen Curry and Kevin Durant, Victor Wembanyama has ...

LeBron James' business partner and longtime ally, Maverick Carter, is reportedly advising the group and its $5B venture ...

Lebron James’ longtime business partner Maverick Carter—known as the negotiator behind James’ blockbuster lifetime deal with ...

Maverick Carter, LeBron James' business manager, is reportedly part of a group looking to form a league that will rival the ...

While LeBron James is still on the court for the Lakers, his business manager Maverick Carter is involved with a new ...

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...