The refreshed design architecture introduces a clearer hierarchy, simplifying on-pack information to make navigation easier.

In today’s competitive market, businesses require packaging that does more than just protect their products—they need ...

At Packaging Innovation 2025 held at the Birmingham NEC, UK, Tey Bannerman, partner and head of design, Europe, at McKinsey & Company, spoke of the many ways in which artificial intelligence (AI) is ...

Free The Birds discusses the design agency’s recent rebrand for beauty giant Avon as it moves on-shelf for the first time ...

International award winning, independent brand and design agency Hulsbosch has unveiled a refreshed packaging design for ...