Target’s approach is all about quality. The goal for Up&Up is similar to that of other private labels: to make a bargain ...

Darlie’s rebranding follows Quaker ... name Darlie and later redrawing the logo to replace the blackface image. Yet the racially-charged Chinese name — heiren yagao (黑人牙膏), literally “black people ...

OpenAI reveals a sleek rebrand featuring a refined logo, custom typeface, and cohesive design, blending human creativity with ...

ChatGPT-maker OpenAI unveiled a new logo, typeface (font), and color palette in a rebranding push. Although the changes are not very drastic, ...

OpenAI has finally unveiled its first major rebrand, with a similar but new logo, a new typeface, and colour palette. This ...

The AI powerhouse refreshes its visual identity, aiming for a more “human” look while integrating AI in the design process.

Here, in reverse order, are the most read logo and rebrands stories on Creative Bloq from 2024. Shortly after Jaguar's controversial rebrand (rest assured, that's covered in our list), we saw the ...

People have posted mixed reviews about the rebrand, ranging from displeasure to downright confusion. “Walmart’s new logo. The epitome of lazy rebranding,” one X user quipped. “Walmart ...

Why Is Every Brand Rebranding? KitKat, PayPal, Lego, Bumble, Decathlon, Sandisk, Audi E — 2024 seemed to be busy with logo redesigns and identity refreshes. But was it really that busy?

Jaguar’s bold rebrand late last year spurred significant ... Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team criticising the “playful” looks that ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

The rebranding includes a new logo that replaces the familiar slanted "E" with a clean, modern sans-serif font and a colour palette that leans heavily into silver, grey, and black, reminiscent of ...