Chocolate and peanut butter is one of my all-time favorite flavor combinations (as you can see in this glowing ice cream ...

Reese's Big Cup ...

The company has purchased 30 seconds of airtime on Fox during the Big Game to promote its recently-launched Reese's Chocolate Lava Big Cup, which adds a layer of molten chocolate below the peanut ...

Last year, it relied on an assortment of regular-looking people screaming in delight or agony upon hearing about Reese’s Caramel Big Cup. Some threw themselves out windows or on top of tables.