For the second time since Super Bowl LIX, Nielsen has adjusted its calculation of how many people tuned into the game.

The NFL's 2024–2025 season offers various viewing options on FOX, CBS, NBC, ESPN, and NFL Network. Streaming on platforms ...

In this op-ed, Liam Wilson, Mindshare associate strategy director, urges Aussie brands to take a piece of the pie that is the Super Bowl. The coming together of sports fans and pop culture aficionados ...

The Bum Phillips documentary, featuring interviews with players and coaches across generations, is premiering at South by ...

While average minute audience tends to dominate conversations, a broadcast’s total reach is also significant. For Super Bowl ...

While Kendrick Lamar recently achieved a major mainstream accomplishment in the form of his Super Bowl LIX halftime show, Drake could end up performing a halftime show of his own that would likely ...

*This surpasses the initial reach number Nielsen announced on February 18, 2025 of 182.8 million viewers. For data date 2/9 (Super Bowl), programming lineup deliveries were delayed. As such, the ...

The FIFA World Cup final is one of the most-watched sporting events in history, with 1.5 billion viewers tuning in for the ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network star to discuss why.

Over the past several months, a high-profile rivalry has erupted between superstar rappers Kendrick Lamar and Drake, which ...

WHETHER or not you are a fan of American football, chances are you have heard of the Super Bowl halftime performance. These shows are among the most watched events on television, attracting audiences ...

While the Super Bowl may not always be the ideal spot for pharma, cultural events like the Oscars can offer a more ...