How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Shoppers can’t stand when toothpaste, deodorant and other items are locked up behind glass display cabinets at stores. Customers, accustomed to taking whatever they want off a shelf, don’t ...

Of course, some criticize these modern logos as being copy-and-paste, minimalist and unoriginal. Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

Crest, Colgate Lawsuits Target Fluoride in Kids' Toothpaste, Mouth Rinse By Jonathan Stempel (Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Lawsuits claim products mislead consumers about fluoride safety Fluoride ingestion risks highlighted in lawsuits Study links fluoride exposure to lower IQ in children Parents filed complaints on ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...