Apple this week began teasing some kind of upcoming Apple TV+ surprise that's set to happen on January 4 and January 5, telling customers

The company has been running a campaign with scenes from different Apple TV+ shows and the tagline “See for yourself.” According to Apple, the unknown event will take place on January 4 and 5, 2025. There are no details on what exactly Apple will announce, but this could be related to a preview of what’s to come for Apple TV+ in 2025.

In an X post yesterday, the streaming service shared two words -- "Stay tuned" -- along with an image from an Apple TV+ show and the phrase "See for yourself." The dates for next weekend appear at the bottom. A similar post shared on Christmas Day read "Save the date" and also included the words "See for yourself."

While it's hard to know what Apple TV+ is planning, the fact that the dates fall on a weekend suggests that the company may be preparing to open access to Apple TV+ for everyone for a limited time. This would be a new move by the Cupertino-based tech giant, as Apple has never held an Apple TV+ open weekend before.

When you purchase through our links, we may earn an affiliate commission. Apple TV+ entered into the streaming game pretty late, but because of the quality of their originals, they are quickly becoming everybody's favourite.

The first weekend in January is an ideal time to draw in folks who are chilling out after a busy holiday season, but it’s also right at the cross-section of two of Apple’s hit shows: season 2 of Silo will be nearly coming to an end, and season 2 of Severance will kick off on January 17, 2025.

Apple TV+ has a strong lineup of content ready for 2025. Here are the top 10 shows to look forward to in the new year.