Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...
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Universal Ads Gets A Big Spotlight At CES Show
When it comes to media and technology, CNBC reporter Julia Boorstin has emerged as a key voice to the general public. On ...
Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category
Ahead of the Consumer Electronic Show, today Comcast announced Universal Ads, a one-stop TV advertising platform that brings ...
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CES 2025: Programmatic advertising expands across premium video, live events and streaming
At CES 2025, Comcast announced Universal Ads, a platform connecting major media companies to streamline premium video ...
Val Boreland Takes Entertainment Reins for Comcast’s NBCU Spin-Off
Val Boreland, an executive who has specialized in acquiring content for the various cable networks owned by NBCUniversal, ...
Comcast’s Future "SpinCo" CEO Mark Lazarus Announces Key Appointments for Company’s Corporate Leadership Team
Mark Lazarus, the prospective Chief Executive Officer of "SpinCo," Comcast’s planned spin-off of select cable television ...
NBCU, Fox, WBD, DirecTV & Comcast Execs Say Their Unusual Ad Collaboration Can Help Close The Gap With Big Tech
An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast ...