Zac Efron rang in the new year with Kodiak by launching a new Apple Brown Sugar Pecan Oatmeal. He rocked a lumberjack-inspired outfit for the campaign.

Kodiak has joined forces with Chief Brand Officer Zac Efron to introduce a brand-new breakfast option: Apple Brown Sugar Pecan Oatmeal.

The oatmeal has 14 grams of protein and contains some of "Zac's favorites" including chia seeds, pumpkin seeds and cranberry seeds.

Actor Zac Efron and Park City's Kodiak Cakes have teamed up and unveiled their latest product offering. The acclaimed actor, known for High School Musical and recently A Family Affair, is spearheading the launch of a distinctive apple brown sugar pecan oatmeal.