Starbucks is reversing its recent push into frequent promos as new CEO Brian Niccol looks to re-establish the brand's upscale ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium ...

A tall cafe latte at Starbucks is $4.72 with tax, while the same drink clocks in at $5.25 at Giant’s kiosk. At Target, it’s ...

From mobile orders to becoming a hangout spot, Starbucks store employees are hoping Brian Niccol will take action on multiple ...

Shares of Starbucks surged after Brian Niccol was announced as the new CEO earlier this year. Read more to see our ...

Workers at 500 Starbucks stores around the country have joined the Workers United union since late 2021, making it one of the ...

Chipotle (NYSE:CMG) was rocked when CEO Brian Niccol announced he was moving to Starbucks (NASDAQ:SBUX), replacing Laxman ...

Niccol has eliminated the role of global chief merchant and product officer held by Lyne Castonguay, a position created by ...