Instead of searching for some quick fix to strengthen marketing efforts, organizations should make the most of what's already ...

In today's digital world, making your business stand out can be challenging. However, a well-planned content marketing ...

When we talk about festivals in India, we’re talking about more than just one day of celebration. The nation’s cultural ...

Smile 2 is arriving in theaters and Paramount is once again counting on the viral marketing strategy that made the first film ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not ...

I find rewards programs to be an often underutilized tool that can help you cut marketing costs by connecting directly with ...

Behind the rise is a reappreciation that marketing is a company’s No. 1 business driver. As CMOs reclaim their role as the ...

This year’s marketing job market has been defined by inconsistency. Employment in advertising, PR and related services has ...

Hawke Media, a leading performance marketing agency, has announced its acquisition of Super Top Secret (STS), a creative ...

By building an affiliate army, brands can leverage the power of social media to amplify their reach and drive sales. Here's ...

Despite it being Old School SMS Marketing has been a cornerstone of modern communication strategies. SMS (Short Message ...

Inspired by the fashion industry’s success with social shopping, First Choice launched an influencer marketing campaign to ...