Use data to drive decisions. Beyond reporting, use the data you collect to drive strategic decisions. If certain campaigns or ...

Learn how to warm up a business email account for better deliverability and ensure your emails reach the inbox.

Marketing Strategy - Most B2B professionals expect their firm's marketing budget will either increase or stay the same in ...

It looks at nine key steps for developing an effective strategy: brainstorm seed keywords, discover relevant search terms, ...

Explore five advanced AI use cases beyond content generation, helping B2B marketers increase leads, personalization, and ...

What is the most highly rated social app in various countries around the world? To find out, researchers at Mailsuite examined the global ratings of 1,493 popular apps. An infographic (below) covers ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half. The report was based on data ...

Social media is often viewed among digital marketers as a tool for boosting brand awareness—and it is a good tool for that. But measurement of social media success is shifting from the quantity of ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...