When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

For certain, overall TV dollars have hit bigger record levels. Key local TV station groups are benefitting, as swing states ...

Thirty percent of smartphone users worry about AI making decisions without their consent, according to a study by Stagwell's ...

Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study found 61% of consumers are less likely to ...

At a time when it seems much of the news media has become increasingly polarized, fragmented, and echo chamber-ish, one ...

Small and medium-sized businesses were surveyed to identify who they believe is the best candidate to support SMBs as ...

The brand's new look follows a series of acquisitions and product rollouts, and is already featured across brand channels ...

Google Ads will implement a data-retention policy on November 13 that limits historical data access to 11 years.

In Q2 2023, 87% of all ad time on TV was viewed on cable or broadcast - with just 13.1% of TV ad time going to streaming ...

TikTok is introducing expanded ad options designed to help advertisers automate the process of campaign creation in ...

MaleRoom's OOH campaign, promoting the Million Mammogram Challenge, is running in New York City and other major metropolitan ...

Utah officials plan to ask a federal appellate court to allow enforcement of a new law that would restrict social media ...